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LYFE Motorsport Alpha 10 GT-R takes GTA Unlimited Pro WIN at Road Atlanta!

Monstrous GT-Rs can be found on most any automotive online publication these days, but there’s really nothing out there comparable to the LYFE Motorsport Alpha 10 GT-R currently competing in the 2015 Global Time Attack (GTA) Unlimited AWD series.  It’s as though this GT-R came out of nowhere last year – shaking up the existing competition and taking home the 2014 Pro Class Championship for the year. Read More

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AMS Welcomes Kristin Schultz of Boostin’ Performance into the Alpha Elite

We began the Alpha Elite Program in the beginning of 2014 to reward members for achieving great success with their Alpha equipped vehicles. For the GT-R, the breakdown for receiving this award is simple – run an 8.99 1/4 mile time or quicker, or win enough races using an Alpha Performance Package or Alpha Turbo & Intercooler Kit and become an inducted member of the program! Along with it, you receive a specially made Alpha Elite trophy and Bell helmet! Read More

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ALPHA PERFORMANCE: 13 New Products for 2015. . .so far!

  1. We’ve had quite a number of extraordinary Alpha Performance products released recently – each backed by hours upon hours of development. If you haven’t checked the AMS Facebook page regularly or subscribed to our AMS/Alpha Newsletter, they may have gotten lost in the shuffle. If that’s the case, we have these 13 Alpha Performance products right here categorized by manufacturer (AUDI, BMW, MCLAREN, MERCEDES-BENZ, NISSAN GT-R). Read More
Alpha Performance Audi S6 Boost Cooler

ALPHA PERFORMANCE AUDI C7 S6/S7 TURBO COOLER SYSTEM NOW AVAILABLE!!!

A year ago, we began studying the 4.0L TFSI twin turbo Audi C7 S6/S7 and our engineers found that neither vehicle model could sustain maximum acceleration and power output throughout extended operation or warm weather conditions due to the inadequate stock heat exchanger system. Engine performance would fall off dramatically the longer they were driven. Read More